Outsourcing some of your business tasks could be just the thing to keep you from total overwhelm and eventual burnout when you find yourself juggling too many details to focus on the true mission of your enterprise.

You spend a lot of time running your business. Then there are the occasions when you need specialties that are beyond your expertise.

How to maximize your time and get the most out of everything you do?

The term “outsourcing” refers to hiring others to complete a portion of your business workload.

Free up some of your time or complete projects that you are not necessarily skilled in by taking advantage of a VA’s expertise.

Outsourcing some of your tasks can also help your business grow by leaps and bounds.

Why outsource?

A virtual assistant can help you by doing many of the tasks that must be completed but take up too much of your valuable time.

This gives you the freedom to do the things that help your business thrive.

For example, if you make money by selling products and recruiting people, consider delegating some of these tasks to a VA:

•Answering emails
•Creating newsletters for your team and your customers
•Posting recruitment ads online

You can now take the time that you would normally spend on those tasks and use it to connect with potential clients.

Say you’re an internet marketer who creates and sells information products. A virtual assistant can handle administrative duties such as:

•Distributing articles and press releases
•Researching new topics
•Drafting your articles, special reports, etc.

This will allow you more time to market and sell your products.

When to outsource?

Many people believe they have to wait until they are making more money before they can begin to outsource.

This is a vicious cycle because there is a limit to how much money you can make while trying to do everything yourself!

If you’re waiting until you have the “extra money” to pay a VA, you are wasting precious time that you could be leveraging to boost your business to the next level.

If you think you can’t afford to outsource, there are actually many ways to do so on a budget.

Start by outsourcing one or two tasks a month; add to this number as your profits grow and you can afford to delegate more duties.

You might also trade your products or services in lieu of payment.

For example, if you specialize in designing graphics, offer to design a logo instead of a cash payment.

If you are in direct sales, offer to exchange something from your catalog. You may find a virtual assistant who would be willing to make that trade.

Or are you hesitant because you don’t yet realize the true value of outsourcing?

Look at it this way:

Say you bill your clients $50 per hour but you have to spend three hours per week sorting emails. Instead, hire a virtual assistant for $25 per hour to do that job.

You’re charged $75, but you are freed up by three hours per week to earn $50 per hour — which equals $150.

In this case, hiring a VA made you money, it didn’t cost you a penny!

What to outsource?

Giving someone else control of any part of your business can be hard. To make it easier on yourself, delegate the tasks that are most time-consuming.

If you don’t feel comfortable doing something yourself, outsource that task to a specialist.

You should have a list of the routine duties that are keeping you from earning more revenue.

That’s going to help you narrow down the type of assistance you need. You can then decide if you are seeking administrative, technical, or creative support.

Be prepared when you decide to begin outsourcing.

Clearly communicating your needs and how you like to work will make the process of hiring a new VA run more smoothly.

Ask and answer questions that will give you an idea of how well you and the potential contractor will work together.

Experienced VAs with management skills can give you suggestions to spark your own enthusiasm and creativity, taking on the role of trusted partner as well.

Choose wisely: Your virtual assistant can become a valued member of your team, able to handle a wide variety of the tasks you most need doing.

This article is part of an ongoing series on how small businesses can improve their procedures and processes to maximize their growth. What topics would you like to see featured? Feel free to offer suggestions in the comments!

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