Networking is important in any business, and freelancers need it more than most. As independent contractors, we sometimes work in isolation for hours, maybe even days, on end.
But the truth is, we all need interaction and support, not to mention clients and trusted partners.
And networking is a sure-fire way to build relationships that can lead to opportunities throughout the course of your career.
Let’s take a look at some strategies and techniques to make the most of your next networking event.
Continue reading “Next-Level Networking”
E-commerce is just another word for business transactions that happen online. Popular e-commerce websites include Amazon, Zappos, eBay, Overstock, and others.
It’s a billion dollar industry that continues to grow with each passing year.
The exciting thing about e-commerce is that it levels the playing field. Fifty years ago, you would have needed a large amount of capital to start your own business.
You would have spent that capital by renting a store, buying inventory, paying for advertising, hiring employees, and more.
Thanks to e-commerce, you don’t need to have deep pockets to go into business. All you need now is a desire to serve customers and a strong work ethic.
If you have these two traits, then you can become part of the e-commerce movement.
Continue reading “Cash In With E-commerce”
It’s true that WordPress website security is a concern. Because the content management system of choice is so commonly used, it’s much more attractive and therefore vulnerable to malicious actors.
A 2016 study showed that of more than 11,000 infected websites analyzed, 75% were on the WordPress platform. Over 50% of those websites were out of date.
It has also been reported that 73% of WordPress sites are vulnerable to attack.
But if you’ve bought into the hype that WordPress is inherently insecure, then you’re missing out on all the great things WordPress has to offer, for no good reason.
You can easily put a range of simple enhancements to your website security in place that will ease your mind while keeping your site safer.
Continue reading “WordPress Website Security: Best Practices 2018”
Outsourcing some of your business tasks could be just the thing to keep you from total overwhelm and eventual burnout when you find yourself juggling too many details to focus on the true mission of your enterprise.
You spend a lot of time running your business. Then there are the occasions when you need specialties that are beyond your expertise.
Continue reading “Outsourcing: Team Member or Trusted Partner?”
Blogging has evolved into the highly profitable form of Internet advertising known as content marketing. That’s because the Internet has an insatiable appetite for information.
Billions of searches are conducted every single day, looking for everything from how to bake an apple pie to why zebras have stripes.
For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer.
Blogging is an easy, cost-effective method of being found by the exact people who most need, want, and are willing to pay for your services. But only if you have a good content strategy in place first.
Continue reading “Blogging Done Right”