What, you don’t even have a content marketing plan? Someone told you that you don’t need one because you’re “just” a blogger. You might think you don’t “do” content marketing. Or you feel “marketing” means self-promotion (yikes!). Maybe you don’t know how to begin.
In truth, any online business can gain from using content marketing these days. It’s a cost-effective method of responding to the habits we’ve developed thanks to our digital world.
Shoppers today use online resources to inform them of the best products and services available. Providing the information your audience searches for is a major key to business success. Having a content marketing plan is the starting point.
It’s important to stick to proven techniques when developing and using a successful strategy. Here are five tips to remember that will deliver consistent results when creating your content marketing plan.
Set Up a Secure Foundation
These content marketing tips are a basic foundation to build your strategy on. Start here, and you’ll lay the groundwork for developing a winning marketing plan.
Have a mission statement. Knowing who you are as a business and the audience your business serves is the essence of success. Be clear on what you offer and understand those you wish to attract. Define what makes you different from your competitors. Boil that down into a concise message. Use it as your guide to steer your entire content marketing strategy.
Be authentic. Present your true self to your audience. Speak to your readers naturally, as if in conversation. Record yourself giving your message, and be sure you write in that same voice. But avoid using slang and bad grammar. That’s sure to turn even interested visitors away.
Solve problems. Make yourself invaluable! Give a steady stream of reliable information to help your ideal clients solve their problems. Direct your content toward your target market’s issues and concerns. Know what their needs and questions are, and discuss them fully. You then become a trusted resource they can rely on.
Do your research. Present the most insightful nuggets of information. Your audience has already heard the usual buzz in other blogs and marketing materials. To stand out and produce exceptional content, be able to bring something new to the table.
Repurpose and republish. Not everyone noticed the information the first time you presented it. Others prefer a different format than your original delivery. So feel free to reuse and promote your content in different ways. Turn blog posts into eBooks, podcasts, or webinars. Let people know about your new product on your social media channels. Tweet quotables from past posts to attract new readers. Maximizing your content gains new visitors.
Have a Guide
It’s helpful to have your marketing plan written out where you can review and update it as needed. Our SMART Content Marketing Strategy Workbook will help you put your ideas into action!
This easy-to-follow guidebook leads you through five simple steps to develop an unbeatable content marketing plan. Download yours here!
Once your content marketing plan is specified, the real fun begins! Following your guide makes it easier to create unique, inspiring, educational blog posts, infographics, and more.
Having a mission statement, being authentic, solving problems based on solid research, and providing your content in a variety of formats make up a solid foundation for developing every piece of material you produce.
VAWW Online empowers solopreneurs and small businesses by providing profitable online marketing strategies without breaking their budgets. Explore all the ways you will gain from having a thoughtful process behind all your marketing efforts.
Let’s develop a strategy to propel you ahead that meets your needs and budget. Contact me here!